CB3 by Eric Harris; Barry J. Babin A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but. Find great deals for CB3 by Eric Harris and Barry J. Babin (, Paperback). Shop with confidence on eBay!. Title, CB3. Author, Barry J. Babin. Publisher, South-Western, ISBN, , Length, pages. Export Citation, BiBTeX EndNote.

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The lowest-priced item that has been used or worn previously. The item may have some signs of cosmetic wear, but is fully operational and functions as bzbin. This item may be a floor model or store return that has been used.

CB3 [With Access Code]

See details for description of any imperfections. Easy to navigate through, great condition as well. Lots of useful information and would recommend for anyone in marketing field.

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CB3 by Eric Harris and Barry J. Babin (2011, Paperback / Mixed Media)

A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact.

The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.


At ThriftBooks, our motto is: Read More, Spend Less. CB3 by Barry J. Babin; Eric Harris A copy baabin has been read, but remains in clean condition.

See all 6 pre-owned listings. About this product Synopsis Created through a “student-tested, faculty-approved” review process with input from more than students and instructors, CB3 is an engaging, accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price.

Award-winning authors Babin and Harris bring a fresh perspective and exciting new approach to consumer behavior with a full suite of proven learning tools and innovative technology to help students eagerly master the material and succeed in class. CB3’s streamlined introduction focuses on the core concepts and applications of contemporary consumer behavior as it’s practiced today.

New part cases highlight today’s challenges while the most current consumer behavior statistics and contemporary examples reflect recent developments in business. New content shows students how to handle ethics and diversity as well as ever-changing demographics and cultural trends.

The text covers essential consumer behavior topics through a unique, concept-driven presentation enhanced by multimedia and online resources that appeal to today’s students and encourage stronger preparation and participation.

CB3 by Barry J. Babin; Eric Harris | eBay

Convenient chapter-by-chapter study cards for students and practical Instructor Prep cards help you transition to this new edition. The new Consumer Behavior CourseMate for CB3 xb3 course concepts to life with interactive learning, study and exam preparation tools that support the printed book and helps student comprehension soar.


Trust the CB3 text and package to bring consumer behavior to life for your students in an unforgettable, engaging presentation focused on their needs. Value and the Consumer Behavior Value Framework.

Consumer Learning Starts Here: Comprehension, Memory, and Cognitive Learning. Personality, Lifestyles, and the Self-Concept. Attitudes and Attitude Change. Need Recognition and Search. Alternative Evaluation and Choice.

Consumer and Marketing Misbehavior. Show More Show Less. Ratings and Reviews Write a review. Easy transaction, great company! Best Selling in Textbooks, Education See all.

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